Abundance Unlimited

The most common web site problems we see:

• Your web site is out of date, you can’t find the developer to fix that and it embarrasses your company.
• Your former web developer did not put you as the owner of the domain name, won’t give it to you and the web site is down.
• You believe and paid someone who guaranteed to get you in the search eninges and it still hasn’t happened.
• You invested in a web site that was supposed to bring you new business but were never educated on how to use it to make that happen.
• You have a flash web site, you are tired of paying someone to update the flash, which costs more than a html update, so it remains out of date.
• You started with an okay web site, now you are ready to upgrade it because you understand how ‘it’ can work and you have no way of upgrading it.
• You want to sell or take credit cards on your web site and your developer doesn’t know how to set that up. You don’t need a full eCommerce solution.
• Your web site is still not done and a month has gone by. Money has been invested and no money is coming back. Bummer.

7 tips to learn about web sites!

How do I know if I need a web site or it’s time for me to upgrade from where I started to get to the next level online with my business?

1. Do I need a web site?

Are people looking for what you have to offer online as a product or service? Do people ask for your business web site to look up more information about your company? Do you want to nurture existing customer relationships that will result in referrals? Do you want to explore other avenues of income through online traffic? Do you want to build your credibility as an expert in your community and beyond?

2. Does a web site replace my yellow page advertising or other advertising?

A web site is in addition to yellow page ads or other advertising methods that are working for you. An audience of a certain age/financial status will go to the yellow pages. Another audience is more likely to look online while at work or home, it’s a convenience factor. You can email a tips/ideas information, which will be forwarded to others at very little cost and effort instead of or in addition to a direct mail campaign.

3. Can my web site get found online?

Yes. How well will depend on the type of industry you are in - who your competition is online. Search engines rate the level of relative content and web site code of your web site platform. Nowadays, over 70% of people look online for products and services they need and want. There are ways to code your web site and its content to be found through the search engines. There are also banner ads, pay per click, reciprocated linked promotion relationships, etc.

4. How do I know if I look good enough on the web when people find me?

What does your type of clientele expect to see when they visit your web site? Look at your competition’s web site online locally, regionally and nationally. Is your logo professional? (Looks clean, clear and properly represents you) Does the graphic layout of your web site put a smile on cringe on your face, your employees? Does your web site reflect the quality and integrity of products/services you provide? The better your web site looks, the better quality of services people feel you deliver. The better dressed you are the more people take you seriously. Perception is what sells you.

5. Do I need a flash or multi-media on my web site?

Some people like flash, some are too impatient (long loading time) and search engines don’t. A 15/30-second audio or video introduction let’s people hear, see and know you a little. A 30-sec audio online can be used in a radio commercial so visitors are familiar with your voice. Audio/video audio clips that educate customers draw a reason for people to visit your web site.

6. How do I sell my products or services online?

You can start with a simple web site, display product type examples and take phone orders. Or create an online catalog with pictures of products you have in stock and take phone orders. Or you can create a PayPal account to accept credit card payment online. Once you have a track record of consistent online purchases and growth you may want to invest in a full ecommerice solution.

7. How do I control my web site content at no cost to me?

Our websites are updated by you the client. You can add pages/images/documents for free anytime you want. Start with a web site of a few pages and as you grow your business grow your web site for FREE. Start with one company and then change the web site to look like another company for FREE.