I got this email a few days ago.
I am stuck unemployed overdebted and have lost my passion. I have been looking for purpose and passion and still looking. I require a little push and guidance to get going
Sincerely
[obscured]
I removed his/her name.
I wrote:
I think it is good that you are looking for help. I know I did when I was down. And it helped a lot. And now looking back I notice that I was the most important part. I finally choose to be who I wanted. My suggestions are to focus on what you want. Don’t watch the news at all, get rid of media. Listen to happy audiobooks every day (someone you really like, like Anthony Robbins, Zig Ziglar, etc.), over and over. Program yourself for success. Keep at it. Make it a habit. I constantly do this because I don’t want the effects to disappear.
Setup a debt repayment plan and then don’t think about it. Just let the plan work while you focus on prosperity.
I wrote Prosperity Games out of what I learned to feel passion for my businesses. I wrote it for me. I’ve been like this person (except for debt, never did that) and have had no passion. Everything else is minor but your passion is everything. With passion you can do anything. That is why I know that basing your business idea on what you love is required. Hence the book.
I was depressed and didn’t know what to do with my life. I started listening to Zig Ziglar, reading business books (most of which are not good) and striving for prosperity. I started having success when I started to focus on what my passion is and I’ve added on to that ever since.
Find your passion and move forward.
The successful Internet Marketers or businesses have a whole product line. When they come out with a new product or service they market it like crazy and they get new clients. Old clients will even get it. But the real money is the back catalog, the older products. Don’t come out with a new product or service if it isn’t good.
I’ve been promoting my WebsitesForAReasonablePrice.com service lately, but my Prosperity Games ebook is still selling, my Art Of Thought ebook is also still selling. My back catalog is going strong and my new products bring new clients who will look at my back catalog. This strategy may be a little slow but it is a very profitable strategy. Many Internet Marketers rely on the big hit. Then another big hit. If they don’t have a big hit their income goes away. Because a lot of the big hits are short term. Especially in Internet Marketing, some products only work for clients for a short term before the technique quits working. So a back catalog of still viable products and services is much better long term.
Seth summarizes it well.
the strategy:
1. Assemble a tribe, a group of true fans, followers, people who have given you permission. Give them all the frontlist they can handle. Make it easy for them to spread the word, to Digg you or bring a friend to your movie or buy your new book for their friends. If you create too much content for this crowd, then you’re publishing too much. They care, and they want to hear from you.
2. Promote your backlist. Invest significant time and money to make your backlist available, to recirculate it, to have it adopted as a textbook in English class or featured on Netflix or part of a retrospective on TV. Take all that money you waste in frontlist marketing and spend it on the backlist instead.
3. Repeat. Frontlist becomes backlist, backlist grows, fan base grows, it scales.
Frontlist reaches your fans. Your fans spread the word, and eventually your backlist reaches everyone else. The backlist turns some people into fans, who then look for the frontlist.
Seth’s Blog: How often should you publish?.
My favorite charity is Village Banking. They give out microloans to very small businesses in very poor areas of the world. Instead of giving away money that most governments keep or dilute a great deal, Village Banking make loans directly to the business owner. They have to pay it back too so their business has to be viable and people at the Village Bank make sure of that.
I think it is the best idea to bring prosperity to poor areas. For example…
FINCA began operations in a war-torn Afghanistan in 2004. Despite the continuing challenges of regional instabilities and security issues, it is one of FINCA’s fastest growing programs, and recently won a prestigious Pro-Poor Innovation Challenge award for its microfinance project targeting women, ethnic minorities, and returning refugees. The program plans to reach 90,000 clients by 2009.
Join me in bringing prosperity to the world by giving to Village Banking.
Have you ever taken a business survey where you just wish it would end? I have. I think surveys should be really simple. Just a handful of questions.
This article discussing how just the wording of a survey can throw off the results and the bottom line is really just one question.
According to Dave, some of the most revealing customer surveys can be quite simple. Dave cites Fred Reichheld’s idea that one can distill customer satisfaction surveys down to one question:
“Would you recommend our service to your friends and colleagues?”
This is a powerful question because it gauges whether or not customers like your product enough to put their own reputations on the line with their friends and colleagues.
OPEN Forum by American Express OPEN | The Art of the Customer Surveys.
Many people in Internet Marketing strive for the big launch. They setup a ton of bonuses and JV partners. And promote their book on a particular day to get it to #1 for a category. It may only be #1 for an hour because that is how often Amazon calculates these things. Then they can go around and say they have a #1 selling book. When I first learned of this technique I was a little put off. Seemed sneaky and almost a lie. But, it’s true they had a #1 best selling novel on Amazon for a category for an hour. Better than most all of us so nothing to fault them for.
But, I think the big publicity scares a lot of newbies. It looks like a lot of work (it is). And it just seems overwhelming. Don’t worry about it. You can make money without having the big huge publicity. You can do it by having a sales funnel of products and services. Don’t rely on one ebook or one teleclass. Rely on your sales funnel of many products and services. Starting from free to high price. The different levels are for different types of clients and for people that progress up the sales funnel. Some people will get your high price item first while some (a lot) will get your free stuff first and progress from there. It’s up to them, but provide them with choices.
Here is a quote from Seth Godin. Great advice.
Great publicity is a treasured gift. But it’s hardly necessary, and the search for it is often a significant distraction.
It works for movies, in fact, it’s essentially required for movies. But for just about every product, service or company, the relentless quest for media validation doesn’t really pay. If you get it, congratulations. If you don’t, that’s just fine. But don’t break the bank or your timetable in the quest.
Seth’s Blog: The myth of launch PR
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