Old Spice weren’t really well know for their advertising. But, recently that has all changed. Old Spice hired a new PR company and the commericials they are making are viral because they are targeting the right audience. Women.
Yup. Women buy guy’s cologne. And women love these commericials. They are sexy. The guy is in very good shape. He’s funny.
They are also intergrating TV commericials with social media. They are creating quick short videos in response to what people are tweeting to them. See twitter.com/oldspice and facebook.com/OldSpice plus youtube.com/user/OldSpice. They are engaging and having fun. They get social media.
Old Spice is also having a conversation with other products like Gillette. Brilliant.
I must admit I wear Old Spice and have for years and now I love to admit it.
Tags: branding
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