You know you have a great brand name when people name their kids after them. Heck, someone name their kid Facebook recently. That’s cruel. But Zelda. That’s cool.

Have a great product and be consistant about it and you too can have a name people want to name their kids after, even if it is a horrible name Facebook.

Here is Robin and Zelda talking about the new Zelda video game.

http://www.youtube.com/watch?v=1uuz7w5HB4o

When kids are named after your brand name… is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Christopher Sherrod

On this week’s episode of Abundance Unlimited Radio with Christopher Sherrod, Christopher talks about himself.

Really? Yes, why what you do and your marketing is about yourself and how you can help others.

[powerpress url="http://abundanceunlimited.com.s3.amazonaws.com/radio/AU_Radio_Ep0040_YesItsAllAboutYou.mp3"]

Too much ego? Let me know in the comments.

Yes! It is all about me: Radio Episode #40 is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Let me explain.

I’ve been using EagleChris as my social name since 1989 when I first got on the Internet. Back then you didn’t use your real name. In fact if you did, people made fun of you. Called you a noobie. You really didn’t want that so I never did and used EagleChris. I grew up in Eagle River Alaska and was very proud of that. I had a fantastic life in Alaska, hybrid wolves, float plans, snow mobiles, sleeding, skiing. If it could be done in snow I did it. I saw the state from the seat of various small aircraft. Both my parents were pilots and I had a fantastic time.

But, recently I made a huge change in my business. Major. Biggest change I’ve ever done. And I want to essentially start from scratch.

So I got rid of my partnerships that we not working, which lead to some very successful blog post and lots of comments on facebook and twitter. So much so that I started a Partnership Telesummit which started on Tuesday. The first speaker was Joe Vitale. It will continue thru July.

I then started finishing projects with clients. I just recently finished the last one which is why this post is late in coming.

I’m only consulting with a handful of clients that have the coolest ideas and I have to limit it on top of that. In fact I’m full right now.

I’m also focusing on telesummits, classes and info products. This is in order to help as many people as I can.

They change was major for me and it took a few months but it has been the best thing I’ve ever done.

I can help more passionate authors and experts and work with the clients that want to change the world.

For all my past clients I enjoyed working with you but this change was needed for me to concentrate on some bigger ideas I want to roll out in the next three years.

So because of these big changes I wanted to do an adjustment to my brand so  I changed my Twitter name to ChrisSherrod and my Facebook fan page is ChristopherLeeSherrod (my full name)

I’ll be focusing on these two social media networks especially Facebook.

I hope you all will join me there.

I’ve had some fantastic success with clients and I thank you all.

And I look forward to coming out with some cool resources to make you more successful as a passionate author or expert.

I’ve changed my social media name is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Christopher Sherrod

On this week’s episode of Abundance Unlimited Radio with Christopher Sherrod, Christopher talks about how GoDaddy founder Bob Parson kills an elephant on video and how that damaged his companies brand value.

Bob’s reactions to the controversy and how competitors took advantage of it and attracted new customers.

GoDaddy Founder Kills Elephant How Competitors Took Advantage: Episode #33

GoDaddy Founder Kills Elephant How Competitors Took Advantage: Episode #33 is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

On this week’s episode of Abundance Unlimited Radio with Christopher Sherrod, I talk about branding is bullshit.

How branding is overemphasized and what the real key is to making money.

Episode #29: Branding is Bullshit

Check out my Marketing and Branding Strategy Sessions
at marketing.abundanceunlimited.com

And join my upcoming How To Profit and Build Your List With Partner Without Spending a Dime Telesummit at  PartnershipProfitSecrets.com

Episode #29: Branding is Bullshit is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Changing business models to grow your business is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Christopher Sherrod

On this week’s episode of Abundance Unlimited Radio with Christopher Sherrod, Christopher talks about business, marketing and having respect for your peers and clients. Does a master have to show off or lead by their ego? Do you have to have respect? And how all this was inspired by a Chinese martial art movie.

Radio Episode #19: Being a master and marketing to show off

Radio Episode #19: Being a master and marketing to show off is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

We discuss her brand and how self published her book series and markets it.

Radio Episode #18: Jeretta Horn Nord on Publishing A Series of Books

Radio Episode #18: Jeretta Horn Nord on Publishing A Series of Books is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

He has performed over 1000 Wedding Ceremonies per year. Ever since he performed his first Wedding he realized that he had a real passion in his heart to perform Fun and Romantic Wedding Ceremonies. Ceremony after Ceremony, people come up to him and tell me it was an awesome Wedding and in the case of Themed Weddings, that it was unforgettable. We discuss his brand and how he generates so much business. He’s one of the busiest wedding ceremony officant in the USA and has taken a one person business to over 15 experienced wedding ceremony officants.

Radio Episode #17: Alan Katz on marketing a Wedding Business

Radio Episode #17: Alan Katz on marketing a Wedding Business is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

We also discuss Neil’s target audience, his brand and some great Internet Radio techniques and marketing tips.

Radio Episode #15: How To Sound Like A Professional DJ

Radio Episode #15: How To Sound Like A Professional DJ is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

When you are setting the standard and focusing on being the best, people notice. Don’t try to compete with the people that are trying to do it for the cheapest possible, you can’t win at that game. Heck, they aren’t going to win. They’ll go out of business it’s just a matter of time.

Be the person that people compare to. Do your best and provide an experience that everyone else strives for.

Set the standard. That’s an expert. That’s something you can build a brand on.

Being an Expert: Set The Standard is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Now with higher prices you’re going to need to deliver higher service. More touch points with your clients. They will expect it. So your costs will be higher but your profits will be even higher. You’ll have fewer clients but you can focus on the ones you do have and enjoy the process instead of just churning people thru.

For products it may be surprising to you but many products with different brand names are manufactured by the same factory. One brand in the morning and another in the afternoon. What’s the difference? The brand, yes some quality differences are there for sure, but the big difference is the logo on the shirt or shoes. A strong brand may come out with a new design first but soon others will copy it as close as they can. The only way the brand stays ahead is because of their brand value, their marketing and their status in your head. Product A made in the morning is retailed at twice of Product B in the afternoon and the manufacturing cost difference is less than 5%.

Again, the beauty of a good brand image is that it gives you options and allows you to achieve higher profits.

How To Achieve Higher Profits is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

You can have a VIP level that you do everything at the best you can do. But, you can also have a lower level that provides less benefits for a reduced price.

With a great brand you can easily create this many levels.  With a poor brand this would be impossible to do.

BMW cars have an entry level car the 3 series that is available at a price many can afford, but it’s 3 to 5 times more than a cheap car. They are known for the high level cars the Z4, 6 series, M series cars, those are the ones that get the press. The 3 series is for people to test if they really love BMW. And it’s affordable for a lot of people. BMW sells a lot of 3 series, way more than the rest, but the rest are the core of their brand. The rest set the standard and the brand. The 3 series delivers on all that but with reduced benefits. Other car manufacturers could never do that because their brand wouldn’t support it.

The beauty of a good brand is that it gives you options and allows you to manage your benefits.

How To Manage Your Value Benefits is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

On this week’s episode of Abundance Unlimited Radio with Christopher Sherrod, Christopher talks with Bellandra Foster. Bellandra Foster is an author and entreprenuer that work extensively with government agencies inspecting bridges. We talk about her unique brand and have some great marketing tips.

Radio Episode #13: Bellandra Foster on working with Governments is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Walmart is know for being the best value, they would have a hard time increasing prices beyond a competitor. That is why I tell my clients to not go about and be the cheapest, it’s not possible to survive if you do that. You need to charge more but you also have to deliver more.

Their is a big market for people that want the best. This is why I tell everyone pick your passion and be the best at it. Study it, be it, do it. And then charge for it. Charge what it takes to do all the studying and being the best. And the deliver it the best you can. Focus on solving your client biggest challenges, not on selling stuff. Then market and bring awareness on how you solve their challenges.

Create unforgettable experiences for your clients. Give them extra touches, bonuses, exclusive access and the like. That is how you increase your prices and not get stuck into being a commodity.

How To Maintain and Even Increase Your Prices is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Christopher Sherrod

Radio Episode #10: How To Position Yourself as an Expert with a Book

Radio Episode #10: How To Position Yourself as an Expert with a Book is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Wendy Weiss, The Queen of Cold Calling™, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the country. We talk about her brand, marketing funnel and what marketing techniques are working for her.

Join me LIVE August 2nd 1pm Eastern, 12pm Central, 11am Mountain and 10am Pacific aka UTC-5 for the rest of the world.

Radio Episode #8: Wendy Weiss of QueenOfColdCalling.com is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

I’m on CNN Radio Today discussing branding yourself online is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Olga Adler is the principal of Olga Adler Interiors, an interior design firm in Fairfield County, Connecticut. Known for her fondness for simple forms, love of color and unique accessories, she has won acclaim for her refreshing approach to classic design. We talk about her brand, marketing funnel, how she became successful and what marketing techniques are working for her. Very interesting insights into advertising in Magazines.

Join me LIVE August 2nd 1pm Eastern, 12pm Central, 11am Mountain and 10am Pacific aka UTC-5 for the rest of the world.

Is magazine advertising dead for Small Business? Episode 7 on AU Radio is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.

Kate Buck Jr. a Social Media management and consulting agency in Austin, TX. Her company has worked with some of the top names in Internet Marketing as well as consulted with dozens of individuals and businesses around the country. She has lead strategic social marketing campaigns for global corporations, restaurants, films, entrepreneurs, consultants, retail stores, non-profits and local businesses.

We talk about her brand, marketing funnel, how she became successful and what marketing techniques are working for her.

Join me LIVE August 2nd 1pm Eastern, 12pm Central, 11am Mountain and 10am Pacific aka UTC-5 for the rest of the world.

Social Media Rising Star Kate Buck is on the show is a post from: Abundance Unlimited
Check out Christopher's book Play Prosperity Games. Learn how to create new business ideas based on what you love.