13 February 2008
Virgin’s brand is unique in the world. Virgin has so many companies (350+ right now) and they span a very broad range of categories that there really is nothing that Richard Branson wouldn’t do with some exceptions.
So what does ‘entrepreneurial branding’ mean? Entrepreneurial branding is about being: hands-on, holistic (looking at and trying various [...]
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11 February 2008
Most everyone knows that Richard Branson is doing very well. As the founder of Virgin which owns over 350 different companies and his famous Necker Island, he’s one of the most wealthy men in the world.
But did you know that his parents had to remortage their home back in the early 70’s so their son [...]
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