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Posts tagged as:

marketing

Coming Out Of The Fog into 2010

4 January 2010
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Internet Marketing is Professional Wrestling

7 December 2009

Internet Marketers remind me of Professional Wrestlers.
It’s faked.
Internet Marketers fake their marketing. It’s scripted out just like Professional Wrestling is scripted out.
They both plan their schedule and they both plan in surprises that don’t look scripted.
Now I’m not saying this is necessarily bad. I do it. All the professional Internet Marketers that I’ve talked to [...]

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You’re always selling

7 December 2009

I got an email from a friend yesterday about the new business she’s in where you “don’t have to sell anything”.
Makes for great sales copy. But, it’s so untrue.
You are always selling. When you are interviewing with a potential employer, you’re selling yourself. When you asking someone out on a date your selling yourself. If [...]

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Cruise Ships and upsells

17 November 2009

I recently went to a seminar on a cruise ship. It was the first time for me to be on a cruise ship.
I found the Carnival cruise ship business model to very interesting. It’s relatively cheap to book a cruise. Like $100 a day and that includes food. But, I didn’t realize how many upsells [...]

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My Product Camp 09 Experience

17 August 2009

I spoke at Product Camp here in Austin on Saturday.  If you follow me on Twitter (@EagleChris) you saw that I streamed video during some of it. Wifi was very busy with 400+ people tweeting and blogging so at times it didn’t work for me.
I gave a presentation of Twitter For Small Business.  The biggest [...]

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Branding Call August 4th

3 August 2009

Are you tired of wasting money on marketing that doesn’t work?
Are you frustrated with too much networking and too many meetings… and yet too few clients and customers?
Is your website nothing more than a pretty online business card that delivers too few sales?
Welcome to the exciting, fun and proven world of Branding [...]

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Show me the proof or shut up

16 June 2009

The most important thing I learned at a recent seminar was showing proof.
People are tired of talk.  They are tired of sales text with no proof.  Show the proof and you’ll convince them fast.  Don’t show them and you’re lose them faster.
Proof is what really counts.
Right now Twitter marketing programs are extremely hot.  I get [...]

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Free 30 minute consultation

22 May 2009

I was doing a free 30 minute consultation with a lady yesterday.  She had me look at her sales website and her marketing funnel.  I made several suggestions on how to tweak her website.  Plus some tips on how to get some traffic.
One of the tips was to turn off Google Adwords.  If your website [...]

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Twitter For Small Business

17 April 2009

I created a new DVD called Twitter For Small Business.
In it I explain:

How to stay social on twitter and still make money
My 90/10 rule
Best time to tweet
Best words to use in a tweet
How to find people in your niche
Automation tools to auto follow people
Applications to save you time

You can get your copy at Twitter For [...]

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Best Ways To Keep Social In Social Media Marketing And Still Make Money

24 March 2009

With social media you have to resist the opportunity to “hard sell”.  It’s like used car sales people selling during a funeral.  Instead of getting clients, you just made sure that these people will never buy from you ever.  Why?  Because it is a against etiquette to do this during social occasions.  Social media is [...]

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Email frequency: can you increase it safely?

9 March 2009

It’s not very well known that even big online email marketers are having their email subscription numbers staying pretty flat.  Not much growth.
This excellent article about 1) how much email you send compared to how much money you make, 2) what consumers say is too much email and 3) how frequency is tied to value [...]

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Is Twitter Good for Business?

12 January 2009

My mastermind met for the first time in person over the weekend.  Wendi from Wendi.com the famous online hypnotist was in Austin for a workshop.  Wendi invited the mastermind group to her mastermind session after the workshop and the topic of twitter came up.
Twitter is a community of friends and strangers from around the world [...]

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Google Articles

30 December 2008

Google recently launch Knol very quietly.  Google defines a knol as an authoritative article about a specific topic.  It is kinda of like EZine Articles.  Check it out.
Knol: a unit of knowledge.

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I’m in TimeBridge’s Press Release

15 December 2008

Here is benefit of giving out testimonials to companies and people that you really dig.  You get free exposure when they use your testimonial.  Here is mine for TimeBridge which I use every week to schedule my phone appoitments.
Chris Sherrod: “Stop wasting time scheduling time! Use TimeBridge to schedule your next meeting. It’s fast and [...]

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Gorilla Grams Story

11 December 2008

I’ll admit I’m not the best at judging the size of an audience.  Some products I’ve come out with I just do because I was inspired.  Looks like Seth Godin agress that the biggest problem of marketers.
The biggest problem marketers make is misjudging their audience. The see the size of the market, but not its [...]

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