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Posts tagged as:

marketing

Show me the proof or shut up

June 16, 2009

The most important thing I learned at a recent seminar was showing proof.
People are tired of talk.  They are tired of sales text with no proof.  Show the proof and you’ll convince them fast.  Don’t show them and you’re lose them faster.
Proof is what really counts.
Right now Twitter marketing programs are extremely hot.  I get [...]

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Free 30 minute consultation

May 22, 2009

I was doing a free 30 minute consultation with a lady yesterday.  She had me look at her sales website and her marketing funnel.  I made several suggestions on how to tweak her website.  Plus some tips on how to get some traffic.
One of the tips was to turn off Google Adwords.  If your website [...]

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Twitter For Small Business

April 17, 2009

I created a new DVD called Twitter For Small Business.
In it I explain:

How to stay social on twitter and still make money
My 90/10 rule
Best time to tweet
Best words to use in a tweet
How to find people in your niche
Automation tools to auto follow people
Applications to save you time

You can get your copy at Twitter For [...]

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Best Ways To Keep Social In Social Media Marketing And Still Make Money

March 24, 2009

With social media you have to resist the opportunity to “hard sell”.  It’s like used car sales people selling during a funeral.  Instead of getting clients, you just made sure that these people will never buy from you ever.  Why?  Because it is a against etiquette to do this during social occasions.  Social media is [...]

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Email frequency: can you increase it safely?

March 9, 2009

It’s not very well known that even big online email marketers are having their email subscription numbers staying pretty flat.  Not much growth.
This excellent article about 1) how much email you send compared to how much money you make, 2) what consumers say is too much email and 3) how frequency is tied to value [...]

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Is Twitter Good for Business?

January 12, 2009

My mastermind met for the first time in person over the weekend.  Wendi from Wendi.com the famous online hypnotist was in Austin for a workshop.  Wendi invited the mastermind group to her mastermind session after the workshop and the topic of twitter came up.
Twitter is a community of friends and strangers from around the world [...]

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Google Articles

December 30, 2008

Google recently launch Knol very quietly.  Google defines a knol as an authoritative article about a specific topic.  It is kinda of like EZine Articles.  Check it out.
Knol: a unit of knowledge.

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I’m in TimeBridge’s Press Release

December 15, 2008

Here is benefit of giving out testimonials to companies and people that you really dig.  You get free exposure when they use your testimonial.  Here is mine for TimeBridge which I use every week to schedule my phone appoitments.
Chris Sherrod: “Stop wasting time scheduling time! Use TimeBridge to schedule your next meeting. It’s fast and [...]

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Gorilla Grams Story

December 11, 2008

I’ll admit I’m not the best at judging the size of an audience.  Some products I’ve come out with I just do because I was inspired.  Looks like Seth Godin agress that the biggest problem of marketers.
The biggest problem marketers make is misjudging their audience. The see the size of the market, but not its [...]

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Results of What is the single most frustrating problem or fear in your business?

November 25, 2008

Here are the results of my survey “What is the single most frustrating problem or fear in your business?
Marketing was nearly half.  I get this question alot and so not surprised.  I make a point to market everyday.  I also blog about it quite often.  One of my favorite ways to market is to write [...]

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Forget Branding – Build Relationships

November 24, 2008

I enjoyed this article about brading for small businesses vs. big businesses.  Relationships is what matters.
Branding costs a huge amount of money – something many small businesses simply don’t have. Success isn’t immediate – or even guaranteed… if your first branding efforts fail, you have to try again until you succeed.
But perhaps, as a small [...]

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I read Cosmopolitan magazine, no really

November 21, 2008

One of my mastermind members Daniel Topkis suggested on today’s mastermind call to read Cosmopolitan magazine to learn about headline writing.  My initial reaction was to laugh, but I went to Cosmopolitan.com to check them out.  And Daniel is right.  Cosmopolitan has the best headlines.
“10 Dating Truths You Can’t Ignore”
“Fashion That Will Make Him Want [...]

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Too small to fail

November 19, 2008

I love this quote.
If you act small and think big, you are too small to fail. You won’t need a bailout because your business makes sense each and every day. You won’t need a bailout because your flat organization no matter how large it is knows about problems long before they’re too big to deal [...]

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Lessons from Motrin

November 17, 2008

Motrin released an ad on their website on Saturday.  That said this in 20-something voice:
Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, sling, schwing, wrap, pouch. And who knows what else they’ve come up with. Wear your baby on your side, your [...]

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