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During a recession which we are technically in you have a choice.

You can ignore it which is actually a good strategy.  You can increase your innovation as your competitors go out of business.  And/or you can increase your skills.

iTunes U give you access to colleges and universities around the world for free.  It’s available 24/7 from literally hundreds of top colleges, universities and other educational organizations.

You can even sych them to your iPod or iPhone and listen to them anywhere.

Check out iTunes U and add to your skill set.

Apple – Education – iTunes U – Overview.

The article link I have at the bottom is mostly why Sequoia Capital is very down about the current economy.  Kinda of depressing.  I wouldn’t recommend reading it.

However, one slide out of 50+ slides is helpful.  Here are the bullet points.  I think the heavy commissioned sales structure is a good idea.

• Perform Situation Analysis
• Adapt Quickly
• Use a zero-based budgeting approach
• Make cuts
• Review Salaries
• Employ a heavily commissioned sales structure
• Bolster balance sheets
• Become cash flow positive as soon as possible
• Spend every dollar as if it were your last

Tech Trader Daily – Barron’s Online : Sequoia Capital Warns: The Dark Ages Are Here.

After the worst bank failure of all time and quickly followed by the second, very little people would argue that we are not in a recession. Some even say the beginning of a depression.

Well, I’ve been thru them before and I’ve studied companies that have come out of a recession a winner. With crisis’ there is great opportunity.

So here is my top 10 list of the best strategies to do in a recession. These will keep you fresh and ahead of the pack. Innovation is the key to performance, growth and valuation.

Get it totally free when you subscribe to my list.

I don’t watch the news ever.  However, I do have friends that do.  So, if something major happens I hear about it.  And all my friends are talking about the recession and some are using the words crash and depression.

They are worried about losing their job or their business crashing and having to work at Starbucks.  Sorry to say the nearby Starbucks may go out of business before they will have a chance.

Yet my business is booming.  Why?

Donald Trump was recently quoted as saying that right now is an excellent time to make money if you know what you are doing.  I know a great many real estate investors that during the high times thought they were unbelievable business people and right now they are broke.  When the economy is doing well it’s easy to make money.  When the economy is down it is still easy however you have to have the right skills.  Like not spending more than you make.  Pretty easy but in an up economy many people don’t do this.  I know hard to believe but very very common.

So my business is booming because I provide excellent customer service for my webdesign and hosting clients.  So many of my competitors are absolutely horrible at this.  The stories I hear every week are almost unreal but true.

I have provide materials for people to bring an idea from their heart to reality via Prosperity Games, websites and coaching.  I strive to be the best, period.

What are you the best at?  How can you differentiate yourself from everyone else?  You’ll get thru this recession by not believing that there is a recession for you.  Other people may think there is a recession and suffer because of it and then there will be you that thinks this is an excellent time to grow.  The choice is yours.