Is Twitter Good for Business?

My mastermind met for the first time in person over the weekend.  Wendi from Wendi.com the famous online hypnotist was in Austin for a workshop.  Wendi invited the mastermind group to her mastermind session after the workshop and the topic of twitter came up.

Twitter is a community of friends and strangers from around the world sending updates about moments in their lives.  Friends near or far can use Twitter to remain somewhat close while far away.  Curious people can make friends.  Bloggers can use it as a mini-blogging tool. Developers can use the API to make Twitter tools of their own. Possibilities are endless!

She has done many test promoting only on twitter and separate tests to her email newsletter list and website.  And her results?  Twitter generated no sales.  I’ve talked to many other business owners and the results are the same.  I don’t know of anyone that makes money using twitter, except for people that sell coaching and other products on social media.  They are doing extremely well.

So is twitter good for business if except for a small group of people that are making money?  Absolutely it is worth it.  It is a fantastic way to connect with people.  I know many people that are using twitter to build a relationship with someone and then later turn that online relationship to an offline relationship and do products together.

Here are just some of the benefits of using twitter with your business:

1. Support – are you having a technical or other issue, let people know on twitter.  It’s better than a rumor going around and if you are the first to address it you can retain control.  Be honest and people will forgive you.
2. Marketing – think of twitter as just another front in.  When you release a blog post or a product or service you can announce it on twitter.  The people that visit your link may opt-in to your newsletter first before buying your product but it’s a good way to promote something.  Just don’t just promote on twitter.  Many people really hate that.  Keep your mix of helpful articles, fun and promotion.
3. Knowledge network – if you follow other people on twitter in your field of expertise you have a huge resource.  A virtual knowledge network to ask questions and help others.  Some people you help may become your customers in the future.  And you’ll learn which makes you even better at what you do.
4. Idea generating – you can ask your followers for ideas for a blog post or even your next product.  Your audience knows what it wants you can simply ask them and deliver it to them.
5. Recruit – need someone to help you with something ask your followers on twitter and you’ll get recommendations.  And the recommendations come very very fast.  I’ve seen this happen many times and answers come in, in seconds.
6. Brand – twitter is just another way to expand your brand.  If you don’t do it someone else will.  I’ve seen many Bob Proctor copy cats on twitter in the last week or two.  I hope the real Bob was one of the first.
7. Networking – business is done by networking.  Much of my business is because someone referred me.  Many businesses are like this whether you are selling a book, class or anything else.  Networking is key and twitter allows you to do virtual networking easily.
8. Feedback – I’ve had a few people give me good honest feedback.  Wendi twittered that she doesn’t follow people that thank every single person who are following you.  I was doing this so I changed that as I was having many many people follow me everyday.  BTW, thanking people to follow you is okay if you are not getting many followers everyday and then you can not do it once you start really growing.

So I know twitter is good for business but I’m realistic about how.  If you need help adding twitter to your website and automating a twitter when you blog give us a call at 1-210-775-2489.

I’m on twitter as EagleChris.  See you online.

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Tagged as: marketing, social media, twitter