Today’s lesson from Richard Branson is expand your services to places you are already servicing. One of his many airlines flys to several cities where they want to develoop hip urban upscale hotels. Look at what add-on services you can add to what you already have.
Virgin Group is set to launch a new urban hotel brand in the next three months, according to Marketing Week.
Jackie McQuillan spokeswoman for the Virgin Group said it was “very much in the development stage†and will be an “urban hotel conceptâ€.
Virgin Group founder Sir Richard Branson has said he would like to develop a hotel brand based on Starwood’s W hotel, “urban townhouse properties, halfway between a hotel and a private clubâ€.
It has been suggested that the first properties will be in New York, London and Los Angeles, all served by the company’s airline Virgin Atlantic.
Virgin Group to launch urban hotel brand
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