Richard Branson is a role model for me and my businesses. Now he is one for social responsibility. He is showing that business can be leaders in helping social and environmental causes.
Branson has garnered attention of late for his efforts to make the Virgin Group more socially responsible. In addition to creating socially conscious investment vehicles, Branson’s company has pledged to take all the money from its airline and railway businesses to finance and develop alternative fuels. Now comes word from the International Herald Tribune that Virgin Atlantic will conduct the first ever airborne test of a renewable fuel by a commercial jet.
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