Why Most B2B Web Sites Don't Work

This is a good article on “How to Use Direct Marketing Principles to Fix Your Web Site and Get More Qualified Leads ? Immediately”

Step One: Focus on getting a response
Step Two: Write a Killer Headline
Step Three: Write killer copy that tells your story ? conveniently
Step Four: Use plenty of testimonials, and then use some more
Step Five: Don?t rely on your prospects to figure out anything ? use a strong call to action for everything on your site.
Step Six: Consider your quid pro quo. If you want a lead, give something of value. Want more leads? Give more value.
Conclusion: Think like an infomercial, not a beer ad

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